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Welcome to our podcast series Drapers Talks, bringing you insights from fashion retail industry leaders and cutting-edge content from our market-leading live events.
Episodes
Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
Innovative approaches to customer engagement and what they mean for the future of fashion
The future of fashion is not just about what we wear, but the entire customer experience. How is engagement going to evolve? Drawing from her broad knowledge in machine learning, Tian explored the opportunities that generative AI will potentially be able to offer fashion brands in serving their customers. She also discussed Zalando's AI-powered assistant which was co-created together with customers and how to inspire and entertain customers with AI experiences onsite.
Tian Su - vice president personalisation and recommendation - Zalando
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