Drapers Talks

Tips to build a brand in the social media sphere

Odd Muse and Never Fully Dressed founders reveal their tips on how to build and maintain a brand in the world of social commerce.

How paid media is evolving

Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.

The community behind Primark’s marketing strategy

Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.

Cos’s learnings from re-platforming

This chat with Simone Williams, technology, digital and business development director at Cos, uncovers how the brand transformed its entire tech stack.

Boosting loyalty with Frasers

David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.

Orlebar Brown: personalisation and unified commerce

Orlebar Brown’s Jamie De Cesare and Shopify’s Deann Evans discuss how unified commerce is driving personalisation at the menswear brand.

Mango's global ecommerce success

Marlies Hersbach, Mango's ecommerce executive director, shares insights into the tech and innovation driving the brand's ecommerce success.

CMA: how to follow the Green Claims Code

Mike Coates, assistant director for consumer protection at the Competition and Markets Authority (CMA), discusses how fashion retail should follow the Green Claims Code when making environmental claims.